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Bruce Hershenson
Bruce Hershenson is an American entrepreneur and publisher, who in 1999 founded the movie memorabilia auction company eMoviePoster. He is a collector of movie pressbooks and has edited more than 30 movie poster history books.〔Joyner, Amy. ''The eBay Millionaire: Titanium PowerSeller Secrets for Building a Big Online Business'', 2005. ISBN 978-0471712169〕
==Movie collectibles career==
Hershenson began his career in movie posters in 1990, when auction house Christie's offered to sell some of his collection. He conducted an annual movie poster auction at Christie's for the following eight years, grossing between $1.5 million and $2 million each year.〔
By 1998, Hershenson's customers and friends were increasingly suggesting he try selling his merchandise using online auction company eBay. Hershenson was skeptical of the company's value in selling rare collectibles. eBay became a public corporation in September 1998, and in 1999 Hershenson decided to begin posting some of his items on the auction company's website. Hershenson believed that some eBay sellers sold their vintage collectibles for much more than their fair market price, due to high fixed prices and less knowledgeable buyers. Unlike these sellers, Hershenson instead began each of his auctions at $2.99, hoping to build a loyal customer base. In the first 6 months he lost money, selling items for much lower than their market value. At the end of 2001, Hershenson had posted his first major movie poster auction, which grossed $776,000, with each piece selling for an average of $1,000.〔
In 2008, after selling approximately 330,000 vintage movie posters on eBay, Hershenson began selling exclusively on his own website, eMoviePoster.com, due to an objection with changes to eBay's rules and increases in their listing fees.〔(eCommerce Bytes Interview )〕〔(Businessweek )〕 As of 2013, Hershenson's website reports an increase in sales each year, with just over $4 million in 2012, and over $5 million in 2013.〔(eMoviePoster.com Sales By Year )〕 In December 2013, the website sold a one-sheet poster from The Grim Game starring Harry Houdini for $67,166, a new world record for a Houdini poster (movie or magic).〔(Grim Game Poster )〕〔http://www.wildabouthoudini.com/2013/12/houdini-grim-game-poster-sets-new.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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